Relevant Experiences

At Occasions, I manage luxury social and corporate events from start to finish, working with clients such as Google, Amazon, and Business Roundtable and at venues like the Kennedy Center, National Portrait Gallery and Milken Center. I oversee logistics, coordinate vendors and staff, and help bring each event’s design to life through rentals and details. Additionally, I work directly under our Director of Strategy and Revenue, Danielle Redmond (pictured), who serves as the leader of our sales department. I support her in compiling revenue forecasts amongst other administrative tasks.

After working in the Flagship Store, I moved in-house on the Brand Marketing Team. My role consisted of competitive research, influencer relationships, social media posting, and in-store events. This allowed me to bridge my store experience with marketing which provided me an all-encompassing view on the brand. 

At Commonwealth PR, I refined my media relations and content creation skills. I pitched reporters, managed client social calendars, and crafted PRSA award-winning blog content using AI tools like ChatGPT. I also gained hands-on experience with media monitoring and press materials. A highlight was attending the PRSA awards, where my firm won "Best in Show", the biggest award of the year.

At ChangeMakers USA, a crisis and reputation management firm, I’m gained a new perspective on PR through issues reporting and media tracking. I supported a diverse range of clients—from nonprofits to international government offices—by conducting media monitoring, sentiment analysis, and crisis alerts. I also leveraged Meltwater and Boolean search to extract actionable insights and have worked on trauma-informed communication and crisis preparedness training. Additionally, I received the American University School of Communication's Dean's Internship Award for my experience and work at ChangeMakers.

As a Flagship Store Stylist, I built a high-end client base, met sales goals like UPT (units per transaction) and AOV (average order value), and offered one-on-one styling appointments. During my time as a Stylist, I set a store sales record by selling $7,500+ worth of product in less than one day. Additionally, I managed the store's Instagram account and grew the account's following by 1,000+ followers. This reinforced my retail knowledge, gave me better insight on the corporate to storefront connection, and provided me with a start in sales.

American University is a top-ranked communications university. During my time there, I was able to network with numerous professionals and work on real-world projects. This photo is from a PR-firm concept class where my group made a PR Campaign for Expedia, and presented it directly to high-ranking Expedia executives. Additionally, my minor, Business & Entertainment, has been named one of the best Entertainment education programs in the country by Billboard. 

While I attended American University, I joined Alpha Epsilon Phi Sorority and the following year I became President. During my term I resolved conflicts, led an executive board, coordinated with National members and FSL staff, approved and oversaw fundraising and philanthropic events, led weekly Chapter meetings, and spoke at the AEPhi National Convention.